Radius was charged three years ago with developing and designing a website for Root Candles that celebrated and educated the widest audience possible on the Root Candle brand -- its rich history and how the company has evolved over the last 140+ years. It was a tremendous success, bypassing monthly traffic and sales goals after being live only three months. 
center for Root, increasing web sales by more than 40%.
"PB50...Because Rust Never Takes a Vacation"
"It Works Where Others Fail"
"Nothing Moves Faster than B'laster"
Catchy slogans aren't they? Just a few taglines we developed for The B'laster Corporation. B'laster manufactures a complete lineup of lubricants, penetrants, rush inhibitors and specialty products
for the automotive, industrial and hardware industries.In business since 1957, B'laster is a nationally recognized brand. Most people know B'laster by their leading product, the 'world famous' PB -- a penetrating catalyst and the most powerful penetrant and lubricant in the market at loosening nuts and bolts, ripping through rust, and penetrating and lubricating the tightest crevices.
But we can do more than just develop catchy slogans.
Signage, flyers, counter cards, shelf talkers were all created to promote the sweepstakes at a retail store level. Customers simply had to fill out a sweepstakes form and send it in to win. Additional 50th Anniversary items included a logo, and an updated B'laster website promoting the sweepstakes. A national TV media buy was put into place, and apparel items were imprinted with the 50th Anniversary logo that were distributed to store personnel and used as giveaway items. To round off the T-Bird promotion, a complete PR program was developed to encourage consumers to enter the sweepstakes.
The crew here at Radius has many interests and hobbies, including boating. So when we got the call from Checkmate Powerboats, we dove at the opportunity to collaborate with them on a complete strategic marketing plan.
Checkmate was looking to establish a new brand image after Doug Smith took over the helm as the new Checkmate Marine President.Doug had seen some of our previous work, and was impressed with several websites we've created for other clients. Most important on Doug's radar was a
new website that showcased Checkmate and their products. We quickly got to work. An updated website now consists of tons of really cool boat photos, detailed product listings, manufacturing/warranty info and a pretty neat feature where you can actually design your boat and Checkmate will build it to your specifications.
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